Raro is a pastry shop in northern Italy. It is a fresh and modern company revisited in an original, simple, sustainable, fun and attentive to the matter. He dedicates himself to the research of producers and raw materials, without neglecting the aesthetic value. This project was mainly dedicated to the iconographic representation of the particular ice creams that this creamery offers on the market. From the brand identity to the creation of the illustrations, they dedicated themselves completely to me, leaving me the freedom to interpret their concept of image in my own way.